Still not believing in the power of internet marketing? The following statistics can easily change your mind. Global digital ad spend is expected to reach $389.29 billion in 2021. This is 17% more than in 2020, when annual growth slowed due to economic problems caused by the coronavirus pandemic. In 2020, $332.84 billion in global digital marketing spending grew by just 2.4% year over year. However, growth will resume, with a steady increase over the next few years. 2022 is expected to see another year of significant growth, as digital ad spend grows 13.3% to $441.12 billion. By 2024, global digital ad spending is projected to surpass half a trillion to $524.17 billion. For comparison: this is 85.7% more than in 2018.
What percentage of marketing is digital?
The digital marketing tools we’ve talked about so far should show how popular online marketing is for businesses. But how widespread is this in the general system? After all, there is also traditional (offline) marketing. According to the latest digital marketing statistics, online marketing spending will account for 46% of total global ad spending in 2021 (WebStrategies Inc, 2020). The exact proportion for each company will naturally vary depending on factors such as sector, expansion strategy, target market, and so on. For example, traditional businesses, especially those targeting the older generation who are less likely to be online, are expected to have more balanced investments in both online and offline marketing.
Which digital ad formats will grow?
While companies will slash their online marketing budgets in 2020 as a result of the coronavirus pandemic, video marketing is expected to be less affected. This is not only a priority among marketers, as seen in several previous digital marketing statistics, but the only ad format in which the media and entertainment industries have increased their investment.
Which digital ad formats will grow?
While companies will slash their online marketing budgets in 2020 as a result of the coronavirus pandemic, video marketing is expected to be less affected.
This is not only a priority among marketers, as seen in several previous digital marketing statistics, but the only ad format in which the media and entertainment industries have increased their investment.
Twitch is the future
Video marketing is the future as we mentioned above. Keep in mind that along with TikTok, Twitch is breaking records. Streaming is the top trend and you should keep a close eye on this. How to get Twitch followers is not easy but it’s very doable. You should get professional help from the marketers team that knows how to scale your streaming options and popularity on the platform.
Digital Marketing Spending on TikTok in 2021
In 2020, TikTok’s user base has grown by 75% in just nine months. Unsurprisingly, it makes more money than any other app. In 2021, 44% of advertisers intend to increase their ad spend on TikTok this year. This is five percentage points more than Facebook, which is commonly referred to as the “king of social networks.”
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